It’s clear now that information products are the most hassle free and lucrative items you can sell on eBay. But how do you decide what type of products to create? Let’s start digging into market research and figuring out areas of high demand.  A good place to start is to examine some of the most popular areas of interest online.  The following is a list of the top 4 topics and was determined by analyzing Internet searches and sales volumes of info products:

1.  Making Money

One of the all time greatest obsessions on the planet. We all know that money doesn’t but happiness, but it does buy freedom.  People everywhere are desperate to find a way out of their crummy 8 to 5 J.O.B. This market actually increases in tough economic times, as people are trying to find a way out of bad financial situations. 

Another advantage of this topic is that people see quality information as an investment. They will spend great amounts of cash if they have a reasonable belief that they will make it back. Of course, it is your obligation (and good business practice) to provide quality information that will allow them to do so. The only disadvantage to this market is that there is a ton of competition.  Still, if you have some good ideas or know someone with an inside scoop on starting a business or revenue generation, you can make some of the highest profits possible in this market.

2.  Self Help / Personal Growth

How many of you have heard of Tony Robbins?  If you haven’t, then you don’t get out much ). This guy has built a multi-million dollar empire out of motivating people and helping them with their personal problems.  Demand is huge in this area, as most people want to improve their lives. Some people struggle with anger or addiction and need help to overcome their struggle.  Others have relationship or marital problems.  Some have low self-esteem or confidence issues.  This list covers the full range of human emotions and experiences. If you can show people how to improve their lives, you will be doing them a great service and making a nice profit to boot.

3.  Dating / Relationships

This is an excellent area with many possibilities. There are dozens of ideas you could use to create a great product… How to attract the opposite sex.  How to pick the perfect mate.  The best tips and websites for online dating. How to save your marriage.  How to plan your wedding. Parenting skills for successful children.  How to be a better husband/wife. We could go on and on.  These types of products are always great sellers.  If you can help people to improve and have healthy relationships, they will be happier. If you can make someone happier in their lives, you’ve done them a great service, and they will reward you for it.

4.  Weight Loss / Fitness

Okay, how many Thigh Master commercials have you seen? How about the Gazelle guy with the ponytail on his swinging/running gizmo?  If you watch any TV (and don’t have TIVO )), you are bombarded by these types of ads every day.  Why?  Because there is enormous and insatiable demand for fitness and weight loss products. The news is filled with almost daily stories about an epidemic of obesity in America.  Millions of people are obsessed with weight loss and getting or staying in shape. This is a multi-billion dollar industry.  Why not get a piece of that pie?  (Pun intended ))

We hope that these topics have generated some ideas for you. In our book, The Auction Profit Machine, we cover 5 more popular areas of interest and give your all sorts of ideas and tools for brainstorming and researching your ideas. Check it out at the following link:

The Auction Profit Machine

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